http://www.internet-marketing-ianson.com en-gb internet-marketing-ianson.com 2009-11-17T00:00:00Z internet-marketing-ianson.com http://www.internet-marketing-ianson.com/page6.htm#52727 The importance of webpage optimisation is greatly debated and contested amongst professional seo consultants.Some would argue that the quality of links and the anchor text of links is the most important factor influencing search engine ranking positioning also known as SERPS others would argue that it is the optimisation of the webpages that has the greatest influence. It is my belief and experience that all factors are important link volume and quality the anchor text relevance and page rank of the page providing the link the variety of sources of link the site structure and number of pages and the optimisation of the webpage. Which may seem a short list of factors but inn fact the work involved should not be underestimated. The most successful system I have found for page optimisation is that of benchmarking. Benchmarking optimisation as an SEO service involves the comparisonn of the target webpage for the target keyword against the current top 10 ranking sites for the specified keyw... 2009-11-17T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52724 2009-11-17T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52180 As long as advertisers pay for clicks there will be click fraud. And the more people combat it the more sophisticated the attacks become to get around the defenses that advertisers search engines and others put in place. But a recent click fraud ring discovered by clickfraud monitoring service Anchor Intelligence suggests that the practice is evolving to a scale never seen before. Anchor Intelligence identified a click fraud ring being run out of China which involved 200000 different IP addresses and racked up more than 3 million worth of fraudulent clicks across 2000 advertisers in a twoweek period. That money was never paid out and the ring has now dissipated or moved onto another scam but who knows how long the ring was in operation before Anchor noticed. The operation was called DormRing1 because it was centered in dorms at technical universities in China such as the Shanghai Technology Institute. We have seen 200 fraud rings says Anchor VP Richard Sim and this one by far trumps ... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52179 For many businesses it is very important to be listed in Google Maps. If you offer a service or a product that is relevant to a special area you might miss many visitors if your website is not listed in Google Maps. Your website can be listed on page one above the regular results This summer Google changed its algorithm so that the search results automatically include local results if relevant We like to make search as easy as we can so weve just finished the worldwide rollout of local search results on a map which will now appear even when you dont type in a location. When you search on Google we will guess where you are and show results near you. These local results are often displayed above the first regular result on the result pages If your website is listed in the local results it will be listed above the regular results on that page and people will also see the exact location of your business. Quick access to your company information If web surfers enter your comp... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52178 Get high rankings with ethical SEO methods Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a website. This dilutes the quality of search results and the accuracy of search results becomes questionable. For this reason the search engines are continuously trying to trace the spam techniques which webmasters might be using and penalize or ban them.They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. Fact If you use a website promotion tool that uses unethical tricks and techniques youll put your web business at severe risk. Unethical tricks might work for some time but they are not a good idea if you want lasting results. Ianson uses only ethical SEO methods that lead to lasting results Ianson use only ethical search engine optimization methods. IBP uses only techniques that produce last... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52176 WHEN a US Airways plane landed in the Hudson River in January the first picture appeared on Twitter. In June Twitter users were mourning Michael Jackson before major news outlets reported his death. And this month as much of the nation was riveted by images of a balloon believed to be carrying a 6yearold boy every twist and turn was tweeted and retweeted instantaneously drowning out just about everything else on the site. As major events unfold Twitter Facebook and other similar services are increasingly becoming the nations virtual water coolers. They spread information quickly sometimes before the mass media do and their ricocheting bursts of text and links become an instant record of Americans collective preoccupations. Its no wonder then that pundits and investors are salivating over the prospect of an effective way to search this information. Twitter of course has its own search engine. But others with names like OneRiot Collecta and Topsy are also vying to become the ... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52175 Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. For example a competitor could add your website to a link farm network or the competitor could spam with your URL. Google has released an official statement about spammy links This month Google published an official statement about low quality links in their webmaster blog. Here are the main statements Linking is a significant factor in Googles ranking algorithm but it is just one of many factors. Other factors are the content of your web pages the site structure and the appearance of a keyword in the different web page elements. If you have a high quality website and get links from spammy websites try to contact the website owners and ask them to remove their links. Google will not help you with that. It the webmasters of the s... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52174 A recent problem A webmaster recently reported problems in Googles webmaster discussion forum Today I found that my entire site has dropped out of site in search results. I have a site that received over 2000 search visits per day and today that has stopped. It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately these links were not marked as paid links and Google penalized the website for having the paid links. What does this mean for your website You should avoid paid links if you dont want to get in trouble with Google. If you do buy or sell links make sure that the links contain the relnofollow attribute. By using that attribute you show that the paid link is for advertising purposes only and that you dont want to manipulate your website rankings with the link. While Google doesnt like paid links at all they also make clear that links are very important Linkbased analysis is an extremely use... 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52162 Google is very clear about paid links. They dont like them. Google even has an official form that enables webmasters to report paid links to Google Google and most other search engines use links to determine reputation. A sites ranking in Google search results is partly based on analysis of those sites that link to it. Linkbased analysis is an extremely useful way of measuring a sites value and has greatly improved the quality of web search. Both the quantity and more importantly the quality of links count towards this rating. However some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the longterm impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search results. 2009-11-8T00:00:00Z http://www.internet-marketing-ianson.com/page6.htm#52158 There seems to be a lot of speculation regarding the latest PR update from Google. Live PR is dynamic and the toolbar update will reflect the PR from at least two weeks before. Page Rank is a measure of the authority of your site but it is not what makes individual pages rank in Google PR has more impact on the number of your pages that get indexed in large sites that have thousands of pages so important for jobsites and ecommerce. We have PR0 sites that have better ranking and traffic than PR4 sites it is far more important to focus on page structure page content title tags description tags bench mark keyowrd densitiy originality and the anchor text of back links including deep links. 2009-11-8T00:00:00Z