SEO Training Course Content

This is a one day intensive course delivered by expert trainers, our trainers are all expereinced SEO consultants as well as being highly qulaified and experienced business trainers. Delegates do not need to have any prior knowledge of SEO or any form of programming, any competant internet user will be capable of learning all of the course content. Detailed manuals and notes are provided along with an electronic copy of the presentation and trial versions of all recommended software. The course objective is clear and simple, to arm every delegate with the knowledge, skills and understanding to get a website to rank at the top of any major search engine for relevant keywords and phrases.

We hold nothing back, every linking strategy, technical shorcut, software tools and methodology that we use as a leading SEO Internet Marketing company is divulged, even our overseas contacts for outsourcing some of the more labour intensive tasks and the wholesale rates that we pay!

This is a practical how to do course not a highly theoretcal or academic course. SEO is not Rocket Science! Course Outline

1. Understanding Google and working with the search engines

2. Seeing the search engines as they see you

3. Website structure - making your website search engine friendly

4. Factors that influence search engine ranking

5. Website page optimisation using competitor benchmarking

6. Understanding Anchor Text

7. Types of link and their relative value

8. Creating each type of link in the most effective way

9. Maximising Web 2.0

10. Dynamic linking strategies

11. Making money from your SEO

12. Making PPC, CPM and CPA work and be affordable

13. Understanding that SEO is a marathon not a race

14. Keeping up to date in a dynamic competitive environment

The bottom line of this course is you will learn everything you need to know to get to the top of Google, Yahoo and MSN for any search term that your business needs! Imagine the value of this to your business, how much money will it save you in marketing costs? How much will your turnover and profits increase?